Comment by bitoneill

I don't see memes as infecting our minds so much as giving voice to something that is already there that doesn't come up in conversation. The Nike and Sweatshop meme wouldn't be funny if people didn't already know that Nike had faced charges of using sweatshops. We all have a friend who seems to have terrible luck, so when formalized as "Bad Luck Brian" it becomes a vehicle for finding humor in this.