Maybe I just live in a weird place. But I see a lot less branding when I walk around town compared to 20 years ago. My sister has 17 year old twin girls and they pretty much refuse to wear anything that makes them a "walking billboard".
I live close to the university of Oregon and when I was in high school it was all Nike clothes all over campus. Now I still see some but not nearly as much. It is like "Likes" instead of logos is what makes the kids cool now.
I live close to the university of Oregon and when I was in high school it was all Nike clothes all over campus. Now I still see some but not nearly as much. It is like "Likes" instead of logos is what makes the kids cool now.