Snap users and advertisers have responded very positively to the clear division between user generated content and advertising. If you are not a Snap user, or if you haven't used it in awhile, I encourage you to check it out.
Snap advertisers are mostly lifestyle brands that want to engage with their users in a new way. Tacobell isn't advertising on Snap, but Popular Mechanics is. When a user clicks on Popular Mechanics they have confidence it's because a user wants to engage with them, and Popular Mechanics hopes this closer relationship has benefits outside of the Snapchat app. A user choosing to give you their attention is a _very_ valuable thing. Most other social media advertisements are missing this part.
Snap advertisers are mostly lifestyle brands that want to engage with their users in a new way. Tacobell isn't advertising on Snap, but Popular Mechanics is. When a user clicks on Popular Mechanics they have confidence it's because a user wants to engage with them, and Popular Mechanics hopes this closer relationship has benefits outside of the Snapchat app. A user choosing to give you their attention is a _very_ valuable thing. Most other social media advertisements are missing this part.