It is not clear to me from the article whether this is something which will be rolled out only to viewer from the UK, or to all viewers globally.
If it's the latter, I think it will be received very dimly in countries with more-robust internet privacy regulations (or privacy-sensitive public sentiment) than what is currently the norm in the UK.
If it's the latter, I think it will be received very dimly in countries with more-robust internet privacy regulations (or privacy-sensitive public sentiment) than what is currently the norm in the UK.