Probably a reason they are adding other high margin products like queso to offset shrinking margins on avocado. Guacamole is always expensive but worth it.
Though simplicity and just doing the same thing well is really what Chipotle is or was, much like In-N-Out doesn't need gimmicks, just the same good food consistently with well paid employees so it is quality. Hopefully Chipotle doesn't add too many things.
Though simplicity and just doing the same thing well is really what Chipotle is or was, much like In-N-Out doesn't need gimmicks, just the same good food consistently with well paid employees so it is quality. Hopefully Chipotle doesn't add too many things.