I was in Israel last year and they just love Waze. Everything is Waze this and Waze that. They have an absolute belief in Waze as a brand. Most have no idea it is owned by Google, nor seemed very interested when I mentioned it.
So I'd say if they can get this working anywhere, it will be in a traffic-riddled country full of people who obsess over journey times and who absolutely love this brand.
So I'd say if they can get this working anywhere, it will be in a traffic-riddled country full of people who obsess over journey times and who absolutely love this brand.