"If you write it they will come" (paraphrased.) This used to work and it CAN work but it is incredibly rare. An amazing article that isn't shared can languish no matter how good it is.
At least a bit of marketing - eg. at least post it to a few social networks, can go a long way.
I always look at it as: the better the quality of the article the less hard you have to work at marketing.
At least a bit of marketing - eg. at least post it to a few social networks, can go a long way.
I always look at it as: the better the quality of the article the less hard you have to work at marketing.