> Large breweries ignored burgeoning niches, Watson said, particularly hoppy India Pale Ales, or IPAs, which constitute a large share of the craft-beer market.
He's reversing cause-and-effect.
IPAs are incredibly popular among microbrewers, because it is incredibly hard to brew consistently tasting batches of beer. Smothering all of a beer's other flavours, by dumping buckets after buckets of hops into it is much easier. It's why eight out of every ten craft beers are incredibly bitter IPAs.
I like craft beer as much as the next hipster, but I can't stand this trend.
He's reversing cause-and-effect.
IPAs are incredibly popular among microbrewers, because it is incredibly hard to brew consistently tasting batches of beer. Smothering all of a beer's other flavours, by dumping buckets after buckets of hops into it is much easier. It's why eight out of every ten craft beers are incredibly bitter IPAs.
I like craft beer as much as the next hipster, but I can't stand this trend.