If you mean Samuel Brannan, then you make money by diverting church funds to pay violent gangs to establish and maintain a shovel monopoly. Then you lose it all to a real estate crash and a divorce.
So the real lesson is be immoral, break the law, diversify and don't get married.
It's not like he is the only one who thought of selling shovels with huge markups.
So the real lesson is be immoral, break the law, diversify and don't get married.
It's not like he is the only one who thought of selling shovels with huge markups.