I started studying marketing in order to start my own company some time ago and from the very beginning I remember one maxim that stuck with me: "If you cant be the best in a category, invent a new category."
I think that makes sense and it's exactly what Foursquare and Gowalla do. Besides, if people only had invented what other people said their need was in history, perhaps we wouldn't have many things we take for granted today.
Also: Entertainment is a huge deal. Look at the gaming industry.
I think that makes sense and it's exactly what Foursquare and Gowalla do. Besides, if people only had invented what other people said their need was in history, perhaps we wouldn't have many things we take for granted today.
Also: Entertainment is a huge deal. Look at the gaming industry.