What annoys me the most is that Google seemingly no longer allows searching for phrases at all. In the past I could search for a specific phrase like this..
"It never rains on a Wednesday in Rockshire"
..and Google would return websites containing that exact phrase. That no longer works. Nowadays parentheses are largely ignored as far as I can tell. This is super annoying because quite often I am really looking for a website/websites containing a specific phrase.
It seems they internally switched to indexing single words only. So if you search for a phrase Google will instead return websites containing (some of) the words in your phrase in no specific order and maybe not even next to each other.
I think I understand why: Indexing / searching based on words is massively easier and massively less resource intense than a system which can search for specific phrases.
Furthermore the type of searches Google wants/expects you to do e.g. "best hairdryer" work well enough, in fact work better if you only search for single words and then filter / organize the results using AI / using information you have collected about the user.
EDIT: I was wrong. It still does work for many phrases, just not the ones I tend to search for. See below.
EDIT 2: I actually have no idea what is going on there. I know that searching for exact phrases doesn't work for me like it used to but I have no idea why..
It seems they internally switched to indexing single words only. So if you search for a phrase Google will instead return websites containing (some of) the words in your phrase in no specific order and maybe not even next to each other.
I think I understand why: Indexing / searching based on words is massively easier and massively less resource intense than a system which can search for specific phrases.
Furthermore the type of searches Google wants/expects you to do e.g. "best hairdryer" work well enough, in fact work better if you only search for single words and then filter / organize the results using AI / using information you have collected about the user.
EDIT: I was wrong. It still does work for many phrases, just not the ones I tend to search for. See below.
EDIT 2: I actually have no idea what is going on there. I know that searching for exact phrases doesn't work for me like it used to but I have no idea why..