I like to use A380 as an analogy when a team works to perfect a product, adds lots of features, rewrites it a few times with the latest most buzzword-compliant technology, tests it until it is absolutely perfect, and ships it. ... Only to find out by that time the market has moved on and nobody wants to buy that kind of a thing anymore.
Pretty sure that's a common theme for companies which end up on https://ourincrediblejourney.tumblr.com/