I'm very skeptical of their claims of "unparalleled safety". Thanks to "autorotation"[1] regular helicopters can safely land in most situations even with complete power failure. The claims of safety of this craft seems to derive from N+1 battery redundancy which isn't that impressive. They say they have 8 independent motors, but don't say how many are needed to stay aloft.
[1] https://en.wikipedia.org/wiki/Autorotation