I think you have to keep in mind that this isn't particularly benevolence, but ecosystem pruning.
Apple would prefer that everything be conducted in apps on mobile where they can take a 30% cut of initial sale and IAP revenue and not on the open web where most of these ads take place.
Apple would prefer that everything be conducted in apps on mobile where they can take a 30% cut of initial sale and IAP revenue and not on the open web where most of these ads take place.