> “Harry’s never been a salesman,” said Mary Bertschmann, his wife of more than 50 years. “He didn’t get his art out there for them to see.”
Like pretty much everything in life, it all comes back to marketing. In order for people to want a specific artist's art they have to know the artist exists and they have to be familiar with his work. The more people that know, the more people will want the art, and the more valuable it will be.
For example, a Rothko is worth millions, but if I paint a large fuzzy colored rectangle it's worth practically nothing. People know about Rothko, what he was doing, and why. His art has a well-known, proven track record of being a good investment and buyers already know this.
Even in art, it doesn't matter how good the product is if nobody knows about it.
Like pretty much everything in life, it all comes back to marketing. In order for people to want a specific artist's art they have to know the artist exists and they have to be familiar with his work. The more people that know, the more people will want the art, and the more valuable it will be.
For example, a Rothko is worth millions, but if I paint a large fuzzy colored rectangle it's worth practically nothing. People know about Rothko, what he was doing, and why. His art has a well-known, proven track record of being a good investment and buyers already know this.
Even in art, it doesn't matter how good the product is if nobody knows about it.