This is the same problem Netflix & Amazon have been successful in combating. The answer is to become a content owner by competing with the big labels directly.
All Spotify needs to push the big labels back on their heels is to sign a few top 40 artists of their own.
I might be wrong but I remember reading something like 90%+ of streams on music services are of songs currently on the charts. Capture the popular culture like Netflix has and the labels will start rolling over on rates.
All Spotify needs to push the big labels back on their heels is to sign a few top 40 artists of their own.
I might be wrong but I remember reading something like 90%+ of streams on music services are of songs currently on the charts. Capture the popular culture like Netflix has and the labels will start rolling over on rates.