You don't believe some training is at play here? If you get used to reading isolated snippets of text over and over and over, you might think a tweetstorm is a better medium than a book, but it probably has a far worse useful content ratio, and I can almost guarantee you that you'll have a harder time remember 90% of that social media than you would in that "less consumable" book that nonetheless is structured in a way to facilitate learning.
People have been taking books with them, reading parts, placing a bookmark, and returning five minutes later for centuries. Is social media really more consumable or does it taste good and we've gotten used to it?
People have been taking books with them, reading parts, placing a bookmark, and returning five minutes later for centuries. Is social media really more consumable or does it taste good and we've gotten used to it?