I thought this article would annoy me but its actually quite interesting. Basic premise is: Tesla has the rest of the industry scared, so they're all rushing to announce electric models so they don't get left behind. But if we assume the switchover to electric is coming in the next decade or two, how do big automakers decide how fast to transfer? Too fast is a risk due to capital expenditure on battery factories etc. Too slow is a risk due to being left behind.
Perhaps this explains why traditional auto manufacturers seem to be constantly announcing exciting electric models that are still 3 to 5 years away - they can appear to be staying in the game without doing too much.
Perhaps this explains why traditional auto manufacturers seem to be constantly announcing exciting electric models that are still 3 to 5 years away - they can appear to be staying in the game without doing too much.