The Redmi phones are 95% as good as a flagship for 25% of the cost. The Mi phones are flagships, for about half the price of something from Samsung or Apple. That's a remarkable selling point and it's the basis of the Xiaomi brand. If you pay any less, you're probably going to get a substandard product. If you pay more, it's not always obvious what you're getting for your money. Xiaomi represent the platonic ideal of mid-range.
The Miui OS is hugely popular, for good reason. It has quirks and quality issues like any other phone OS, but it also packages a stock-ish Android experience with a ton of very useful features and a bare minimum of bloat. Updates are regular as clockwork, even on older devices.
Indian and Chinese consumers might want an iPhone or a Galaxy S8, but they're overwhelmingly buying Xiaomi devices. Western brands should be seriously worried about the threat that Xiaomi represent to their fat margins.
The Miui OS is hugely popular, for good reason. It has quirks and quality issues like any other phone OS, but it also packages a stock-ish Android experience with a ton of very useful features and a bare minimum of bloat. Updates are regular as clockwork, even on older devices.
Indian and Chinese consumers might want an iPhone or a Galaxy S8, but they're overwhelmingly buying Xiaomi devices. Western brands should be seriously worried about the threat that Xiaomi represent to their fat margins.