My modal engagement was with a SaaS company with $20 million a year sales, a few dozen employees, and 1~3 very strapped people wearing the marketing hat.
“How much email do you send?” “We have a newsletter.” “What else?” “Welcome to free trial email. “What else?” “Nothing.”
I write proposal.
You should:
1) Have a pre-sales drip campaign positioned as a “free course about X delivered over email” w/ 8 emails arriving over the course of a month. This will push people at purchasing the product in 2 of the emails.
2) You should email people 4 times during the trial depending on their level of engagement with it. Here’s a decision tree.
3) You should email people within 80% of their monthly quota offering a discount to move to the next higher plan.
4) You should email your entire userbase and upgrade as many as possible to annual billing for a 10% discount to the cost of their current plan.
You can tell your engineering team to do this for you, but there is 0% chance they schedule this because it is boring scutwork and they’d rather do those features you have scheduled this quarter. Or you can have me just do it. I need a commit bit and probably two weeks. It will cost you $30k per week.
Probabalistically this makes you $2 million in next 12 months but your results are your results; you keep all the upside and my invoice is due regardless.
“How much email do you send?” “We have a newsletter.” “What else?” “Welcome to free trial email. “What else?” “Nothing.”
I write proposal.
You should:
1) Have a pre-sales drip campaign positioned as a “free course about X delivered over email” w/ 8 emails arriving over the course of a month. This will push people at purchasing the product in 2 of the emails.
2) You should email people 4 times during the trial depending on their level of engagement with it. Here’s a decision tree.
3) You should email people within 80% of their monthly quota offering a discount to move to the next higher plan.
4) You should email your entire userbase and upgrade as many as possible to annual billing for a 10% discount to the cost of their current plan.
You can tell your engineering team to do this for you, but there is 0% chance they schedule this because it is boring scutwork and they’d rather do those features you have scheduled this quarter. Or you can have me just do it. I need a commit bit and probably two weeks. It will cost you $30k per week.
Probabalistically this makes you $2 million in next 12 months but your results are your results; you keep all the upside and my invoice is due regardless.