They're free to do so; companies exist to make money. Cable internet carriers probably will attempt something like this.
The next thing that will happen is, when Comcast goes too far, another provider (cable? wireless carrier? satellite broadband? something new from a startup?) disrupts the market by offering an alternative to Comcasts' egregious policies. Comcast loses subscribers and is monetarily forced to be more consumer-friendly.
The next thing that will happen is, when Comcast goes too far, another provider (cable? wireless carrier? satellite broadband? something new from a startup?) disrupts the market by offering an alternative to Comcasts' egregious policies. Comcast loses subscribers and is monetarily forced to be more consumer-friendly.