Depends on the product. Winnie's target demo is millennial parents who are mobile power users, so we knew the apps had to be best-in-class and we were prepared to invest in them.
Not all products need to invest in amazing apps or apps at all, but if you don't have a decent app than ASO and featuring are not going to be available to you. This may or may not be important to your business.
Not all products need to invest in amazing apps or apps at all, but if you don't have a decent app than ASO and featuring are not going to be available to you. This may or may not be important to your business.