frankly screw being fair...this is business...you have to want it.
It's simple market research. Would you rather spend 6 months hacking together a product just so you don't offend 10 people?
if you always play by the rules you'll never make it. While you spend 6 months to try one idea, and another 6 months for another. Your competitor is going to run 10 tests in 1 week to find the idea that is the most profitable for him.
So by the time you get done with your 2nd test, the other guy has already been in a profitable business for a year.
It's simple market research. Would you rather spend 6 months hacking together a product just so you don't offend 10 people?
if you always play by the rules you'll never make it. While you spend 6 months to try one idea, and another 6 months for another. Your competitor is going to run 10 tests in 1 week to find the idea that is the most profitable for him.
So by the time you get done with your 2nd test, the other guy has already been in a profitable business for a year.