"Should Dr. Lui really know how to handle the situation ..."
Yes he should. This [1] is literally the second link to the Google search "what do I do if someone steals my photograph" and it has a nice check box of things to do which includes this step:
Do some research
Find out the infringing person’s name as well as their contact information.
This information is often available in the website’s “About Us” section.
Use a website such as WhoIsHostingThis.com to learn the website’s ISP. This information may be necessary later
Typing "Netflix General Counsel" into Google gives you the address of Dave Hyman as the first link.
Based on that I think it is well within the GP's expectation that Dr. Lui should be able to figure that out and send a letter to Netflix demanding either they stop shipping their product or retroactively license his imagery for $<x> where he might want to consult with a Photography Agent to understand what size 'x' might represent.
Yes he should. This [1] is literally the second link to the Google search "what do I do if someone steals my photograph" and it has a nice check box of things to do which includes this step: Do some research
Find out the infringing person’s name as well as their contact information. This information is often available in the website’s “About Us” section. Use a website such as WhoIsHostingThis.com to learn the website’s ISP. This information may be necessary later
Typing "Netflix General Counsel" into Google gives you the address of Dave Hyman as the first link.
If you go to Gough Lui's website (http://goughlui.com/about-me-a-short-bio/publications-and-ap...) he is clearly fairly internet aware and understands how to use search engines.
Based on that I think it is well within the GP's expectation that Dr. Lui should be able to figure that out and send a letter to Netflix demanding either they stop shipping their product or retroactively license his imagery for $<x> where he might want to consult with a Photography Agent to understand what size 'x' might represent.
[1] https://www.whoishostingthis.com/blog/2016/01/27/images-stol...