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Comment by MRSallee

Yes, you can make an image that compresses to a smaller raster image vs. SVG, and complexity is a good way to do that. Especially possible if your image/logo isn’t just solid colors, but contains gradients or textures.

I would guess, though, that if you make a logo that is larger as an SVG than a compressed raster, you’ve probably made a bad logo. Logos should be simple.

parent MRSallee 9 years ago

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