It has the potential to completely change the way tech giants are able to provide their services. Each "purpose" that data is collected for must be individually consented, and it's prohibited for purposes to be withheld if others are not consented to. This allows a user to allow the purposes that are a cost on the company, and deny those that are revenue earners.
Will be very interesting to see how these heavily data based companies adapt.
https://en.wikipedia.org/wiki/General_Data_Protection_Regula...
It has the potential to completely change the way tech giants are able to provide their services. Each "purpose" that data is collected for must be individually consented, and it's prohibited for purposes to be withheld if others are not consented to. This allows a user to allow the purposes that are a cost on the company, and deny those that are revenue earners.
Will be very interesting to see how these heavily data based companies adapt.