Comment by sova

Facebook has been slow to realize that ads that they show are effectively messages from Facebook. Which is why they are culpable in so much gunk, they don't screen ads well enough and they let absolute nonsense rule the feeds. It's really a poor case of selling out to attractive bids. Now that they started camouflaging ads as regular posts from your friends, it's even worse. Now they exert influence and pretend they don't.