Except that isn't an option for the overwhelming majority of people. Odds are you have one choice for broadband, maybe a choice for dsl, and that's about it.
Competition cannot occur without low (or ideally 0) entrance costs. The investment required to lay cable, let along bother to run your ISP, is such that there will never an open market.
Competition cannot occur without low (or ideally 0) entrance costs. The investment required to lay cable, let along bother to run your ISP, is such that there will never an open market.