Except in this case the regulation is saying that the ISP must just carry bits. It's not forcing the ISP to do something to be compliant, it's forcing the ISP to not do something. So the costs of compliance are low, if not zero.
There are short-term consumer benefits, in my country we have zero-rated services, where browsing certain sites costs no data. However this completely undermines the concept of the free market. Any competitor to the zero-rated service has a massive hurdle to overcome, either competing with free, or paying the ISP to have the same deal applied to their service.
And there are also cases of abuse. Mobile operators began charging roughly $2 per MB of data for any VOIP traffic, forcing consumers to use standard calls.
By refusing to subject ISPs to regulations, we subject the Internet to the whims of the ISPs.
There are short-term consumer benefits, in my country we have zero-rated services, where browsing certain sites costs no data. However this completely undermines the concept of the free market. Any competitor to the zero-rated service has a massive hurdle to overcome, either competing with free, or paying the ISP to have the same deal applied to their service.
And there are also cases of abuse. Mobile operators began charging roughly $2 per MB of data for any VOIP traffic, forcing consumers to use standard calls.
By refusing to subject ISPs to regulations, we subject the Internet to the whims of the ISPs.