What makes you think you're taking sides between two industries?
The way I see it, and probably why Google et al don't seem to be throwing up a recent fuss anymore, is that the big tech companies and industry giants can cut deals with the major ISP's to avoid throttling or provide services/expertise to the ISP's. So the end result is turning Google et al into their OWN monopolies. (e.g. Comcast partners with Youtube to deliver streaming video!)
Now you get telecom monopolies AND service/content monopolies.
The way I see it, and probably why Google et al don't seem to be throwing up a recent fuss anymore, is that the big tech companies and industry giants can cut deals with the major ISP's to avoid throttling or provide services/expertise to the ISP's. So the end result is turning Google et al into their OWN monopolies. (e.g. Comcast partners with Youtube to deliver streaming video!)
Now you get telecom monopolies AND service/content monopolies.
Truly the best of both worlds.