"But this is all just marketing, whereas the reality is that Apple could also be hoovering up location data and you may never know."
It isn't just marketing.
This is how the alignment of incentives works.
A company's incentives are aligned with the people who pay them. Apple's are aligned with those that buy phones. Google and Facebook's are aligned with those that buy ads.
It isn't just marketing. This is how the alignment of incentives works. A company's incentives are aligned with the people who pay them. Apple's are aligned with those that buy phones. Google and Facebook's are aligned with those that buy ads.