Comment by jsonne

No offense to Mr Friedman, but almost everyone that works in marketing and tech has had the adwords for billboards idea, or tv or radio for that matter. I once upon a time played with an adwords for trade magazines idea that went nowhere. This is one of those things where almost every single entrenched player has incentives to keep this from becoming the reality, and outside owning the inventory outright I don't think its possible to change this system. (As a note someone please prove me wrong)