I haven't read the article, but the branding absolutely sucks. When trying to generate income, Drip, is hardly the connotation I'd want. They should have gone with Flood or Tide. Something big and powerful MADE of Drips. I get what they were going for, but it seems like a tone deaf misfire.
EDIT: And, as u/aronarduino pointed out elsewhere in this thread, the name is already taken (and the TLD drip.com) by a well established tech product.
EDIT: And, as u/aronarduino pointed out elsewhere in this thread, the name is already taken (and the TLD drip.com) by a well established tech product.