It's difficult to find out how much money podcasts make, so here are some data points about my podcast, which I started in February of this year.
I released 5 episodes of the newly-created Indie Hackers podcast[0] in March and made about $1000 from sponsors. That's one sponsor per episode at ~$200 each.
Today new episodes get over 20k downloads within their first week, but back then each episode got about 2-3k downloads, tops.
One could make the argument that a business/tech podcast like Indie Hackers can land more lucrative advertisers than a basketball-focused podcast. But on the flip side, I was also completely new to selling sponsorships, editing and promoting the show, etc., and the podcast was just one of many things I was doing on my own.
Regardless, if they're doing multiple episodes per week, each receiving 50k downloads at minimum, and each with multiple sponsors, I'd guess they're making a much more comfortable living than their Patreon numbers suggest.
[0] https://www.indiehackers.com/podcast
I released 5 episodes of the newly-created Indie Hackers podcast[0] in March and made about $1000 from sponsors. That's one sponsor per episode at ~$200 each.
Today new episodes get over 20k downloads within their first week, but back then each episode got about 2-3k downloads, tops.
One could make the argument that a business/tech podcast like Indie Hackers can land more lucrative advertisers than a basketball-focused podcast. But on the flip side, I was also completely new to selling sponsorships, editing and promoting the show, etc., and the podcast was just one of many things I was doing on my own.
Regardless, if they're doing multiple episodes per week, each receiving 50k downloads at minimum, and each with multiple sponsors, I'd guess they're making a much more comfortable living than their Patreon numbers suggest.
[0] https://www.indiehackers.com/podcast