I also found the wine example peculiar, as good wine and scarce wine aren't often the same, but I kept with it as it was brought up. Mistakenly I thought you had brought it up, sorry.
"Aggregate market demands" are capitalism, where wine is a status symbol and "good" wine generally refers to price. You are continuing to view this only in the eyes of capitalism and considering "value" to include "profit."
"Aggregate market demands" are capitalism, where wine is a status symbol and "good" wine generally refers to price. You are continuing to view this only in the eyes of capitalism and considering "value" to include "profit."