Comment by shaharsol

Whats the added value of sendgrid over gmail api? of zencoder over ffmpeg? you can do everything on your own, of course. All depends on your abilities and resources. This is something I found myself doing in many apps, and thought to spin it off to a separate and independent service for the joy of others. It can save them from [usually] ugly coding, it adds a central and single place of mngmt for all this notification management, both for events and for recipients. IMO its useful and worth it but I'm of course totally biased.