> Instacart has more than 500,000 customers and approximately $2 billion in revenue, according to Forbes estimates. (The company, which counts the full price of customer orders as revenue, declined to comment.)
What significance does the caveat of counting (recognizing) full price of customer orders as revenue have? Is it different from traditional retail business?
What significance does the caveat of counting (recognizing) full price of customer orders as revenue have? Is it different from traditional retail business?