Pretty sure OP gets the idea of personalization. Google's personalization is like piling up chairs in order to reach the moon. It's nowhere near its promise of reading the user's mind and helping him. Instead its present implementation simply stops your world view from expanding in any direction, by serving you the same stuff that you knew over and over again.
This is not personalization. This is a child's imitation of it. An unpersonalized search engine is much better than this thing that simply hides any interesting content from you in favor of showing you something related to your previous search or to whatever nonsense your neighbors look up. Once upon a time, the internet allowed you to escape your geography. No longer.
I'd much rather type "takeaway pizza chicago" than have google mind-read where I want the pizza delivered. Search is not always about looking up something already connected to you. It used to be about unfettered exploration.
This is not personalization. This is a child's imitation of it. An unpersonalized search engine is much better than this thing that simply hides any interesting content from you in favor of showing you something related to your previous search or to whatever nonsense your neighbors look up. Once upon a time, the internet allowed you to escape your geography. No longer.
I'd much rather type "takeaway pizza chicago" than have google mind-read where I want the pizza delivered. Search is not always about looking up something already connected to you. It used to be about unfettered exploration.