I don't know why people think competing against Apple is hard or impossible. Apple steers a pretty clear course, and they don't like to take risks on niche products. They're not like Google where, on a whim, they might make an IoT blender for reasons that nobody can explain.
Apple also maintains very high margins, something that leaves more than enough room for another company to compete on price. The trap here is instead of producing a good product at a better price, most companies produce the cheapest possible product in a race to the bottom.
Find something Apple isn't doing, doesn't seem interested in doing, and use their business model. It worked for Nest. It worked for Tesla. It could work for you.
Apple also maintains very high margins, something that leaves more than enough room for another company to compete on price. The trap here is instead of producing a good product at a better price, most companies produce the cheapest possible product in a race to the bottom.
Find something Apple isn't doing, doesn't seem interested in doing, and use their business model. It worked for Nest. It worked for Tesla. It could work for you.