Ask HN: How to find developers with NO SKILLs to work for me?

I had built 3 startups (3-4M annual revenue before I sold them) and do not have formal education. I developed them on my own, did all marketings, sales, customer service. Later, I hired a few friends and friends of friends and trained them in my style of customer service and marketing then finally sold off the startup. I've never worked as a professional programmer and learned to build everything from the internet. I am easily able to train people in sales and customer service but training someone with no technical education into development is impossible. I was stupid enough to actually try this on some friends who were unemployed and failed. Now, the trouble is that I've no developer friends and the new startup which I want to do requires 2-3 developers to build a prototype. But I don't see why will anyone work for a less skilled person like me? Sure, I can afford to pay them 1.5-2x of what they are currently get paid. But there will be no promotion (what role will I promote them to?), no colleagues to help them out. No limitation on the scope of work. I think people work for more than just money, sure I can provide money and challenging work. Most devs I talked on upwork are not brave enough to build an app from ground-up They don't even show much interest. They want me to break it down into tasks and then they'll implement it. So, what will make you work for a no name, new company as a developer where the founder is not exceptionally talented or very technically competent and no scope for promotion either?