Comment by ksikka

Dating apps/sites that employ the strategy of "get as much data as possible and match intelligently" have failed to compete for users against Tinder, the dumbest, simplest dating app that hardly does any intelligent matching at all. This implies that it's not the sophistication of a dating app that matters, it's the simplicity and ability to attract a userbase that in turn attracts a larger userbase etc in a virtuous cycle.