I get the appeal from company's perspective, but there's only so many "movements" a customer can handle. I don't want every tool I use to disrupt my thinking - imagine how tiring that would be. Unfortunately this approach is currently so in fashion that a simple landing page which just states it's proposition in a clear way seems refreshing.
Also, it seems incredibly desperate and fake when a company tries to forcefully come up with unique culture when there is none to begin with. Some companies are naturally more interesting than others and that's okay. Not everyone can be basecamp and not everyone needs to :)
Also, it seems incredibly desperate and fake when a company tries to forcefully come up with unique culture when there is none to begin with. Some companies are naturally more interesting than others and that's okay. Not everyone can be basecamp and not everyone needs to :)