There is a bit of the same movement in CCP Games where I work, it's not called DevOps here, but there are groups forming in both the EVE Online software team and the Core technology group with an engineering focus on QA, which in practice translates pretty well to the DevOps style of thinking about the needs for this type of development and quality work. Here's one of the advertised positions for example:
http://www.ccpgames.com/en/jobs/job-details.aspx?jobid=101