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Ask HN: Why did delicious.com fail?

One day it was popular and then it started going through redesigns and relaunches. For a while, I used it to see what was trending, but then they hid that info from the home page and then brought it back until finally the site appeared to be a broken ghost town.

I'm just trying to construct a narrative to satisfy my curiosity. What exactly happened? Was it death by a thousand cuts (if so, where did it get cut?) or was there one fatal mistake (like Digg).

Discuss. (And feel free to share any links to stories/articles on Delicious' demise.)

EDIT: Typo. I meant "Digg", not "Reddit."

107 points bookbinder 9 years ago 74 comments

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