Hindsight. Juicero is so obviously a stupid failure now that we know it is. We can't even imagine a world where it wasn't stupid.
Now try to remember a tech/company you thought was stupid that became a massive success. For me, I remember thinking wifi was stupid -- I was a power user, laptops were grossly underpowered circa 1998. Why would anyone need wireless internet on a desktop?
I keep that story in mind because it keeps me humble about hindsight bias.
Now try to remember a tech/company you thought was stupid that became a massive success. For me, I remember thinking wifi was stupid -- I was a power user, laptops were grossly underpowered circa 1998. Why would anyone need wireless internet on a desktop?
I keep that story in mind because it keeps me humble about hindsight bias.