There's a difference between ideas that seem dumb and ideas that are dumb. The problem is that Juciero was in the latter category. We didn't have to pour millions of dollars into it to figure that out; do you think the creators of bottled water spent anywhere near that much, or over-engineered their product half as crazily?
Put another way, do you imagine that nobody at Nestle or wherever stood up and said "this is a dumb idea" when bottled water was being devised? And how would you imagine the creators of the idea answered that challenge?
Put another way, do you imagine that nobody at Nestle or wherever stood up and said "this is a dumb idea" when bottled water was being devised? And how would you imagine the creators of the idea answered that challenge?