This could be a voluntary insurance that companies purchase on behalf of their users. If the company suffers a breach, they will be bound to pay X amount to their users depending on the data lost.
Dress it up with a fancy badge to slap on the front of their site. Maybe a silver badge means user data is insured up to $10 each; a gold badge is up to $100; platinum up to $1000.
Dress it up with a fancy badge to slap on the front of their site. Maybe a silver badge means user data is insured up to $10 each; a gold badge is up to $100; platinum up to $1000.