Comment by ahoyhere

Definitely important. You want to start reaching out to your audience well before you launch, and collect their email addresses. That was part of how we got about $1000 of paying business right out of the gate. We're doing it again:

http://charmde.sk

I'm Amy, by the way. And I'm starting to write more about my biz/approach to biz @ http://unicornfree.com if you're interested :)