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Comment by qwerty_asdf

Most commodity ballpoint pens didn't have rubbery grips prior to the mid 1990's. I remember back-to-school shopping at the end of one summer, and most of the bags of pens were upgraded to have built-in grips. Prior to that, you'd buy triangular slip-on sleeves separately, if you wanted additional gripping traction.

It was a trend that started, and progressed like many other marketing arms races. One stand-out product emerged and out sold the normal offerings, due to novelty, and all other imitators jumped on the band wagon to cash in on that novelty.

parent qwerty_asdf 9 years ago

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