Seeing the demo video on your website, I really have no idea what's going on. Your navigation doesn't have to be "revolutionary", it has to work. If no one has done it before, maybe there's a good reason for that.
The interface features bad contrasts (neon colors on white), thin (illegible) fonts, and too much whitespace. The category/navigation bars seem way too small. Please work on your typography.
The interface features bad contrasts (neon colors on white), thin (illegible) fonts, and too much whitespace. The category/navigation bars seem way too small. Please work on your typography.